COLOR...a more colorful world where people can be distinguished by means of an accessory customizable: choose the colors that speak to the world of our personality. GREEN MENTALITY...recycling materials that would otherwise be discarded: the bracelets and necklace Desirù are produced using the scraps from a Kimono's factory in Kobe. ACCESSIBILITY...our products are competitively priced, accessible to most people, though of little gems. URBAN&SOUL...our life is often very committed. A small Mala ("Buddhist rosary"), a symbol of spirituality in a very broad sense of the term, can help us to remember to give space to ourselves! FANTASY...we want our customers to participate in the creation of their product, choosing colors, accessories, symbols. FAMILY...we want to create a growing group of people who feel special and unique, but united by a symbol: Desirù.